The best campaign in the world cannot outrun a two-day response time.
In most service categories the business that replies first wins the job, regardless of price. This is the small amount of automation that makes sure that is you.
Get your free audit
No sales call, ever. Tell us about your business and we’ll reply in writing, usually within one business day.
Where the money actually leaks
A tradesperson is on a roof. An enquiry comes in at 10:40am. It is seen at 5pm. By then the homeowner has messaged three companies, two replied within the hour, and one is already booked.
Nothing inside Google Ads can fix that. You can reduce the cost per lead by forty per cent and still lose most of the jobs to whoever answered faster. It is the most common reason a campaign that is working looks like a campaign that is not.
What we set up
Instant acknowledgement
Every enquiry gets an immediate reply — by text or WhatsApp, not just email, because that is where people actually look. It says you have the message, when they will hear back properly, and what happens next. This single change protects more leads than anything else on this page.
Routing to the right person
Emergency enquiries to whoever is on call. Commercial enquiries to whoever handles those. Enquiries outside your service area answered politely and closed, instead of sitting in an inbox for a week.
Reminders that fire once
If nobody has responded properly within your agreed window, a reminder goes out. Not a nagging sequence — one prompt, to the right person, at the point it still matters.
Quote follow-up
In categories where quotes are sent and then go quiet — remodeling, roofing, solar, moving — a short sequence over a couple of weeks recovers a meaningful share of work that would otherwise simply be forgotten. Two or three messages, not twelve.
Lead source captured on every record
So that when you tell us which enquiries became jobs, we can trace them back to campaign, keyword and ad. This is what makes offline conversion import possible, and it is the reason we care about this layer at all.
What we do not do
We do not build CRMs, implement enterprise marketing platforms or write long nurture programmes. This is a deliberately thin layer, usually assembled from tools you already pay for, with the goal of protecting the leads the ads produce rather than becoming a project of its own.
The cheapest version of this: if you do nothing else, set up an automatic text reply to every enquiry. It costs almost nothing, takes an afternoon, and in most categories it is worth more than a ten per cent reduction in cost per click.
Questions about follow-up
Is this a CRM implementation?
No. If you need a full CRM rollout, that is a project in its own right and we are not the right people. This is the small layer of automation that stops leads going cold — auto-reply, routing, reminders — usually built on tools you already have.
What if I already have a CRM?
Better. We connect the ads to it, make sure lead source is captured on every record, and set up the outcome feedback loop so campaigns can learn from closed jobs.
Does automation replace actually calling people back?
Not at all. It buys you the time to do it properly. An instant acknowledgement stops someone contacting your competitor in the next two minutes; it does not close the job for you.