Google Ads for electrical contractors
Electrical searches are smaller in volume than plumbing or HVAC but much better qualified. The opportunity is not more traffic — it is making sure the panel upgrades and EV installs are not buried under outlet repairs.
No sales call required. WhatsApp, text, email or the form — written answers only.
Get your free audit
No sales call, ever. Tell us about your business and we’ll reply in writing, usually within one business day.
How customers in this market actually search
Electrical demand is unusually specific. People do not search for ‘electrician’ nearly as often as they search for the exact thing they need: a dead outlet, a breaker that keeps tripping, a panel that an inspector flagged, a charger for a car arriving next week. That specificity is a gift, because it lets you bid differently on a $180 service call and a $4,500 service upgrade.
The fastest-growing segment in most metros is EV charger installation, and it behaves unlike anything else in the trade: buyers are researching before the car arrives, they compare on scheduling rather than price, and they frequently need a panel upgrade they do not yet know about. A campaign built around that sequence outperforms a generic electrical campaign by a wide margin.
The campaigns worth separating
These are the splits that usually matter in electrical. Each one deserves its own budget, because a shared budget always drifts toward whatever converts most cheaply — which is rarely what pays you best.
- Electrical panel and service upgrades, the highest-value routine job
- EV charger installation, increasingly the best lead source in the trade
- Emergency and no-power calls
- Rewiring and knob-and-tube replacement in older housing stock
- Generator installation and transfer switches
- Lighting, ceiling fans and small jobs, deliberately capped so they do not dominate
Negative keywords from day one
Every electrical account we build launches with a negative list, and it grows every week from the search terms report. A starting point for this trade:
This is a fraction of a real list. Mature accounts in this category typically carry several hundred negatives, most of them discovered from actual search terms rather than guessed in advance.
Timing and seasonality
Storm-related outages produce sharp, short demand spikes for generators and emergency calls. Generator interest also rises reliably in the weeks after any widely reported grid failure or hurricane season forecast. EV charger demand, by contrast, is steady and growing rather than seasonal, which makes it an unusually good base load for the account when other campaigns go quiet.
What counts as a conversion here
Small jobs convert far more often than large ones, so an account counting all conversions equally will drift toward outlet repairs and away from panel upgrades within weeks. We value conversions differently by campaign, and we track quote requests separately from booked service calls. If you use a scheduling system, exporting which enquiries turned into work above a certain ticket size gives the account the one signal it genuinely needs.
What the landing page needs
Paid traffic in this category should not land on a homepage. The page that receives the click needs, at minimum:
- License number and bonded/insured status displayed prominently
- EV charger page listing the brands and car models you have installed
- Panel upgrade page that explains the permit and inspection process
- Clear diagnostic or trip-charge pricing to filter out free-advice seekers
- Booking window shown honestly — same week beats a vague ‘fast service’
We build these when the existing site cannot carry the traffic — it is the one design service we offer, precisely because the campaign depends on it.
The mistakes we see most often in electrical accounts
- Letting cheap small-job clicks consume the budget meant for panel and EV work
- No negative list, so the account buys clicks from apprentices and DIY searchers
- One landing page for a trade with six genuinely different services
- Ignoring the EV segment because it feels new, while competitors quietly take it
There is no phone number to call on this website, and that is deliberate. Everything happens over WhatsApp, text message, email or the contact form. You get written answers you can re-read, forward to a partner and hold us to — instead of a forty-minute discovery call you have to schedule two weeks out.
When something is genuinely easier shown than written, we send a short screen recording or a voice note you can watch whenever it suits you.
The order the work happens in.
- Week 1: free written audit of the account or the market
- Week 1: conversion tracking rebuilt so a lead means a lead
- Week 1–2: campaigns split by value and urgency, negatives loaded, ads written
- Week 2: controlled launch on a limited budget
- Week 3 onward: weekly search term work and a written Monday report
Who owns the account?
You do. Built under your billing, and everything stays with you if you leave.
What does it cost?
$899 a month for management, published on the pricing page. Your ad spend goes directly to Google.
How long am I tied in?
Month to month, thirty days’ notice, no exit fee.
Will you tell me if this is a bad fit?
Yes, in the audit, before you have paid anything.
Questions from electrical owners
Are EV charger leads actually worth chasing?
In most U.S. metros, yes, and more than people expect. The install itself is modest, but a meaningful share of them require a panel upgrade, and the customer is usually a homeowner who will call you again. It is one of the few genuinely growing segments in residential electrical.
How do I stop paying for tiny jobs?
Partly with keywords and negatives, partly with pricing on the landing page, and partly with bidding. If a $150 outlet call is not worth a $22 click to you, the honest fix is to bid low on that intent rather than to hope the caller turns into something bigger.
Do you handle commercial electrical?
Yes, as a separate campaign. Commercial searchers use different language, convert on a longer timeline and are worth more, so mixing them with residential ruins both.